On the Importance of Content in SEO

content in seo

My mother has been complaining for a couple of days now that I have developed this annoying habit of whining over the pettiest of things lately. All I asked her was to swap our obsolete cable package with at least the Xfinity basic cable as I wish to be able to watch more channels. I think I requested her only thrice, and I was labeled as the ‘whiner of the house.’ Out of sheer boredom, I started to read online and found some of the most irrelevant articles. Being in the IT field, I was amazed at those sites in terms of their SEO rankings. Hence, here I am.

Based on my experience and research, I thought I should write about what it takes to rank on google. Here are the ingredients for great content:


Keywords play a very vital role when it comes to content. So here’s the drill:

  • Search for relevant keywords (there are various sites that help you do so)
  • Incorporate them in your content
  • Enjoy the high ranking on SERPs (search engine result pages)

However, just collecting the most relevant and appropriate keywords from different sites and plugging them into the content is not sufficient. The keywords should be used in a relevant manner so that they fit the content. Avoid flooding the content with keywords though. Follow a strategy when it comes to using keywords and the number of times they should be used. Avoid over optimization and try maintaining a balance between the actual content (the information) and the keywords used.  Don’t get too carried away while using keywords that you end up ‘forcing’ dozens of them in a page long article.

Remember, the moment you lose the balance between content and keywords, you have gotten onto the bandwagon of producing the most irrelevant and useless piece of content.

Site Structure

Many might ignore this, but a well-structured site aids Google in understanding your site. By understanding, it implies that the structure of the site decides if the search engine will be able to get clues regarding where to find the important content or not. The ideal site structure looks like a pyramid (we all know what a pyramid looks like don’t we?). Assuming that you all do, pyramid-structured site implies that the top of the pyramid is dedicated to the ‘Homepage.’ The homepage further includes links to other pages, which then link to more pages and the chain continues.

Like you put in thought and research the keyword(s) that you want to incorporate in your content, the same amount of effort should be put into structuring the site. Pages that focus on the terms that are more commonly searched should rank up high on your site. On the other hand, pages that are optimized for longer keywords should rank lower on your site. However, the pages on the top and bottom of the site should link to each other correctly.

Backlinks and Authenticity

Back up whatever you say with statistics and facts. Include backlinks to external websites to authenticate whatever you have mentioned in the article. According to Google, authenticity is one of the most important SEO factors.

Hence, DO NOT assume.

Content that includes assumptions and is inaccurate affects your credibility. Linking to credible and authentic websites will tell the search engines about just how credible your website is. People won’t take your word and will always feel the urge to double-check facts. Accuracy and authenticity will build readers’ trust in you. The best practice would be to search for statistics (if you want to add any) on the most authentic and sought-after sites. Consult a couple of sources before adding anything to your content. And to increase the authenticity, add the link to those sources in your blog/article.

Once you have gathered the trust of your readers, make sure you never lose it. Because trust one lost can never be regained.

Relevant vs. Irrelevant

More relevant the content, more SEO friendly it will be. If the content that you invested time, effort and money in writing does not seem relevant to the reader, all your efforts will go down the drain. In today’s age, hundreds of businesses that are competing against each other. And to break through the clutter, you will have to be relevant. Bogus stuff will get you nowhere. Relevant content is the key to driving qualified traffic to your website. Those readers are more likely to convert to potential customers.

My advice. Do not beat about the bush. Be straightforward, concise and RELEVANT.

Talking of relevancy brought to my mind a recent incident. I had just upgraded my Spectrum Voice service and to check the quality of the service, I called a friend. My bad luck that I did. Because I did not know that she had broken up with her boyfriend of two years. As soon as I said hello, she started cursing that man (who isn’t even an acquaintance to me) and started narrating her break-up story to me. And I just sat there wondering, how on Earth is this relevant to me?

About the author: hezego_admin

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